I’m Luisa – jewelry entrepreneur, creative director, and brand consultant with a passion for building stories that turn into brands people truly love. My new heart project is Love at First Gem, where I help you create and grow a brand that feels authentic, unique, and unforgettable.

At 24, while studying International Management at EADA University in Barcelona – and with a background in Art History – I founded my own jewelry label, Ohh Luilu, from my student room. What began as a passion project soon grew into a seven-figure business with more than 70,000 customers worldwide. After ten years, I sold the brand to Glambou, Europe’s leading online retailer for contemporary designer jewelry.

With Love at First Gem, I now bring together my experience in brand building, jewelry development, and creative direction. My mission is to help jewelry and fashion brands create standout products, streamline sourcing, and develop content strategies that save time, cut costs, and captivate audiences.

Over the years, I have built a trusted network of suppliers and sourcing teams in Asia, Turkey, and Portugal – giving my clients access to premium production partners who deliver both quality and innovation. Whether it’s jewelry (core of my work), fashion, accessories, or retail design elements, I know what it takes to develop products and experiences that people love.

From concept to execution, I support brands in turning ideas into reality – building businesses with heart, identity, and impact.

I’ve been in your shoes, and I know how to help you create something extraordinary.